Curiosity
Subset - Question--”What’s the good news”
It is also very relatable
Unique
Subset - Celeb
What would you do if you see someone famous holding a Coffee cup the size of a teenager? That’s what makes the video so special. Things that you won’t see otherwise, that too featuring a celeb, instant eye balls.
Witty
One simple statement with a relatively funny visual that makes that makes the audience laugh and indirectly promotes the product.