Curiosity
Subset - Question--”What’s the good news”
It is also very relatable
https://lh7-us.googleusercontent.com/BYaEb7Ibnybr-MZApuKKnKrMfAHc4ZcwsN52xHGxF6Vln03HM0x_jPqLc4h_nvr5-5FtYZfQXJcvndRu59sBiid5t47M2cOaKI9hgs2IgZPRnNcmg6jwnvrWOcRFR2_7k5Wva4qtotKZjvXTUEeU0bY
Unique
Subset - Celeb
What would you do if you see someone famous holding a Coffee cup the size of a teenager? That’s what makes the video so special. Things that you won’t see otherwise, that too featuring a celeb, instant eye balls.
https://lh7-us.googleusercontent.com/Rj4iGnF-3vOZ003WT0mH9nPxhYo2BreZrANXGJ1LwkcmgTG6lLFeRCnGSBJB4H64FpNgBYOueE6YWBjDVhry2jhlUMBvo3OeCCjmRtij2ABs_5ujj6wQhvyk2FJyaekJcGxhNuaFIyO5ycdaNwfH0nE
Witty
One simple statement with a relatively funny visual that makes that makes the audience laugh and indirectly promotes the product.
https://lh7-us.googleusercontent.com/ROp4rPk6ZVMP_d3lbsDV9qHDnIUEMAvuD64F-BBGSl2SNNW_7suXZD5tH8xuECtsV6MsN1v5_g-TPwP71ltSJxyD68X8s-V1EzLF6WVfa8ouaseJSv_aR57foKA9un2cfKMIotu7wR902zaCITD8PTk